Rajeev Chopra, former Philips India CEO and former Global CEO, Business Group Home, Philips Lighting BV, has announced the launch of a Smart LED lighting venture – iBahn Illumination. The company has been formed along with the core leadership team that includes Arjun Shahani, Kunal Chaudhuri, and Sudeshna Mukhopadhyay.
A brainchild of the team that pioneered LED Lighting in India, iBahn, which has raised its first institutional round of funding from Sequoia India, aims to disrupt the market with its brand of ‘Smart LED Lights,’ Svarochi.
Announcing the launch, Rajeev Chopra, Cofounder & CEO, iBahn Illumination, said, “Our aim is to disrupt the market by offering a range of smart LEDs based on bluetooth mesh technology, which will enable users to control the intensity and colour of their lights through our easy to use Smartphone app. We believe the ‘Smart LED’ market is likely to be a Rs 40,000 million ($600 million) market by 2022. Our brand ‘Svarochi’ will offer innovative products that are high on functionality, easy to use, locally relevant and affordable.”
Speaking on the market scenario, Arjun Shahani, Cofounder & COO, iBahn Illumination, said, “We envision that Smart LED home lights in India will replace ‘standard’ LEDs in the next 10 years. We are looking to leverage the team’s track record in execution and driving innovation at affordable costs to revolutionise the market, and have greater adoption of Smart LEDs in India.”
Abhay Pandey, Managing Director, Sequoia Capital India Advisors, said, “Smart LEDs are the next frontier in lighting solutions. iBahn has identified a massive opportunity that exists in the LED Lighting market today and created a product that is easy to use and very locally relevant. Sequoia India is excited about partnering with this team in a high potential market.”
‘Svarochi’ is a Sanskrit word which means brilliant appearance and own ray. All aspects of the product, right from the software to design and technology are conceptualised, developed and manufactured in India. Aiming to become a Rs 5,000 million company in six years, iBahn will roll out its offerings pan India in a phased manner.
iBahn will be launching a series of lamps and downlighters this month, with more to follow. These lights can be controlled through their app that will be available on Android and iOS.